What’s Included:
- Logo
- Logo Animation
- Packaging
- Print Materials
- Merchandise
- Social Media
Finish Line
Logo
The rebrand called for a fresh, welcoming design that appealed to audiences subject to health-related home incidents. My final logo uses imagery that reflects speed (referencing their dispatch centers and urgency), a heart, a medical cross, and a phone (also referencing their centers).
Print Materials
Print media examples include two mailers, and a referral code. A “Thank You” card made specifically for current users is present, but an advertising post card is as well. This example is to reach those that are not yet customers. The referral card (business card sized) is used as a gift, included for users that are subject to a discount.
Social Media
This specific example is to highlight members of the team, encouraging a more welcoming environment for prospective users. By introducing specific team members, the dispatch center becomes more personal to customers.